Thirty One Cube Design & Build
Local siblings with strong backgrounds started as freelance contractors and teamed up to build a startup construction company to officialise their business in Malaysia.
Services
Branding, Prints, Logo


Thirty One Cube Design & Build
As a branding specialist, I partnered with a local startup within the construction and architectural sector to elevate their brand visibility in Malaysia. I designed a unique logo and ensured its effective use across multiple formats, including company profiles, business cards, letterheads and other printed materials.
#F47920
Primary colour 1
Helvetica Neue
Primary Typeface
This startup was inspired by the founder's lucky number 31, the number of cubes needed to enhance a piece of equipment in a game. The client requested a form of the number 31 and the cube shape in their logo design. This sparked an idea to create an isometric logo that could incorporate both clients' requests and a form of construction in the logo design.
#F68B1F
Primary colour 2
#F99D1C
Primary colour 3
#29282A
Primary colour 4
Garacie
Secondary Typeface
#353335
Primary colour 5





Chosen logo

-
After multiple amendments from the first few logos, this is the chosen logo for the startup.
Logo Design

-
Logo in the shape of a cube in isometric dimension.
Logo Breakdown
-
Number 31 is added isometrically to the left.
-
A high-rise building with an entrance to signify construction.

Primary Logo



-
Company letterhead
-
Business Card
-
Envelope